Google Pay (formerly Android Pay) is a mobile payment service developed by Google that enables in-app, online and in-person contactless purchases on mobile devices, allowing users to pay with Android phones, tablets, or watches. Users can authenticate using PINs, passwords, or biometrics such as 3D face scanning or fingerprint recognition. It will be available in 71 countries in 2023.

In Hungary, Google Pay is playing a particularly important role in the promotion of contactless payments, especially with the proliferation of NFC-enabled devices, and is also becoming increasingly important for online purchases. Many banks and financial service providers support Google Pay for their Mastercard and Visa cardholders, allowing them to pay quickly and securely at any terminal that supports contactless payments or to use their saved card in Google Pay for online payments. The service is helping to drive the digitalisation of the financial sector and is particularly popular with the younger generation who prefer simple, modern solutions.

In Europe, Google Pay is one of the most widely used mobile payment solutions, competing with Apple Pay and other regional solutions such as Swish (Sweden) and Bancontact (Belgium). As part of the shift to digital payment solutions in the European Union, Google Pay is playing a key role in promoting contactless payments.

Globally, Google Pay is one of the leading digital wallet solutions, especially in developing countries where mobile payments are rapidly spreading due to the increasing penetration of smartphones. The service is part of Google's vast ecosystem and can be easily integrated with other products and services, further enhancing the user experience. In the global market, Google Pay is playing a major role in spreading the contactless payment culture, while positioning itself as a major player in the fintech industry.