Visa Click to Pay is a global digital payment solution based on the EMVCo (EMV® Secure Remote Commerce) standard. Its goal is to make online shopping as simple and secure as contactless payments in physical stores, eliminating manual card entry and the need to remember passwords.

The service is becoming increasingly available through local banks (e.g., Erste Bank, MBH Bank) and payment service providers. In the Hungarian market, Visa Click to Pay plays a key role in modernizing the digital payment ecosystem, especially among customers who prefer card-based payments.

In the European Union, within the framework of PSD2 and Strong Customer Authentication (SCA), Visa Click to Pay offers significant advantages. By utilizing tokenization technology, it enhances security and improves transaction authorization rates while ensuring a seamless user experience for cross-border purchases.

As a global standard, it is becoming a default solution in many countries (e.g., USA, Canada, Australia, parts of Asia). Leveraging Visa's global network, it provides a consistent payment interface regardless of the device used (mobile, laptop, tablet).