Embedded payments refer to a system where the payment process is integrated directly into the online platform, allowing users to make purchases without being redirected to external payment gateways. This approach streamlines the payment experience, making it faster and more convenient for users. A common example of embedded payment can be seen in subscription services like Netflix or Spotify, where users enter their payment details once and are automatically billed each month without needing to navigate to an external payment site. Another example is e-commerce platforms like Shopify or WooCommerce, which allow merchants to integrate payment gateways directly into their online stores, ensuring a smooth and uninterrupted checkout process. Ride-sharing services like Uber and Lyft also offer embedded payments within their apps, where users pay directly through the app without needing to leave the platform.